Despite a significant difference in quality between point-and-shoot cameras and DSLRs, over 80% of real estate agents pass on professional photography. Incredibly, some agents even opt to use a camera phone to post their listing. I believe RedFin.com said it best, “if you are not using professional photography to market your home, you are not really marketing your home.”
In a recent study by the Wall Street Journal they found
listings with nicer photos gain anywhere between $934 and $116,076.”
For an investment of just $199, a home owner has the potential of selling their home for an extra $116,076! I don’t think we need to breakdown the math for you to realize professional real estate photography is critical for receiving top dollar for your property.
Need more facts?
According to RedFin.com, homes shot with a DSLR receive an average of 61% more views, have a 47% higher asking price per square foot and an increased likelihood of selling when priced above $300,000.